Attodyne in Photons Magazine, Vol. 10, No. 1

Posted by on Jul 5, 2012 in Quick Preview | No Comments

Cover of Photons Magazine, Vol. 10, No. 1

In April, I collaborated with the Canadian Institute for Photonic Innovations (CIPI), a Network of Centres of Excellence, to showcase the talents of the many Canadian researchers in photonics research. I worked specifically with Dr. Michael Crowna and Dr. Darren Kraemer and shot them in the photos released in the Spring 2012 magazine edition. Crowna and Kraemer did their research on the dynamics of water at the University of Toronto, which later became a start-up called Attodyne. The CIPI Grant in which they applied for at the start of the business, provided them funding to push their technological research, hired expertise in the field and developed effective marketing strategies.

Photons Magazine, Vol. 10, No. 1, P. 24

Photo of Ryerson University: New Image Arts Building

Posted by on Feb 4, 2012 in Quick Preview | No Comments

© 2012 Clifton Li Photography

The School of Image Arts is the home of students in film, photography and New Media. A four-year project, starting from April 2008, the new renovated building has recently launched in Fall 2011 and allowed students and faculty to reconnect again. This building will feature a large expansion of space including study spaces, natural light and greater accessibility.

Upcoming on the street-level, it will feature a café and the Ryerson Image Centre, which features the Black Star Collection. This is donated anonymously, and will showcase a large black and white collection of photographs featuring personalities in the 20th century including Winston Churchill and Marilyn Monroe.

I was commissioned to take portrait of the newly renovated building that has transformed Gould Street with its exterior glass-encased LED lights. The photo was shot in Fall 2011 and is now featured on the Ryerson University’s Homepage. Shot during noon, the sun perfectly shines in the background to provide the perfect lighting. The lens flare further enhances the feeling of new era as the university continues to grow and expand in Toronto.

More Information regarding the IMA Building can be found here: http://www.ryerson.ca/ryersonbuilds/imagearts.html

Preferred Lifestyle Magazine – Fall 2011

Posted by on Dec 14, 2011 in Quick Preview | No Comments

Cover of Preferred Lifestyle Magazine – Fall 2011

In November, I got an urgent call from Global Wealth Trade to do a photoshoot for their luxurious FERI watches as they were unsatisfied with the result from their previous photographer. I was very honoured to have been given this opportunity and quickly delivered the final product within 24 hours for an immediate magazine publication. The client was impressed with the work and it was successfully published in the Preferred Lifestyle Magazine – Fall 2011 issue.

P. 27-38 in Preferred Lifestyle Magazine – Fall 2011

Ryerson University Magazine – Summer 2011

Posted by on Jul 11, 2011 in Quick Preview | No Comments

Cover of Ryerson Magazine – Summer 2011

Recently, I did some photographic work to contribute back to my university. I was surprised to find that the images were published in the school magazine.

Here are the two spreads that contain my images:

P.10 of Ryerson Magazine – Summer 2011

P.11 of Ryerson Magazine – Summer 2011

Paris Li Fall/Winter 2010 Collection – Behind the Scene

Posted by on Apr 25, 2010 in Behind the Scene, Quick Preview | No Comments

Paris Li, www.parisli.net
“One of the newest resident members at the Toronto Fashion Incubator, Paris Li is the founder and designer of PARIS LI, a contemporary women’s wear line inspired by the Asian philosophy of beauty and elegance.”

So therefore, the shoot took place at Toronto Fashion Incubator. It is an innovative and highly respected non-profit organization dedicated to supporting and nurturing small business entrepreneurs. More info can be found here.

This goal of this shoot is to create a lookbook for Paris’ winter 2010 collection. This shoot was done back in Jan 2010. This extremely long delay is not because I am slow at working, the truth is because some of the clothes are participating in a national competition.

The setup of the shoot is quite simple, since it only involves a blown out background. Although it might be simple in a studio setting, I encountered some problems during the shoot. The walls perpendicular to the backdrop is not exactly black, so flare or colored spilled can ruin the day.

Here is the behind the scene video:

Stylist Assistants:
John Medalla
Flora Ghent

Make-up Artist:
Sherlyn Torres

Model:
Blythe Cronyn

Lastly, thank you to my personal assistants:
Helen Wong
Marcus Chan

Distility Photoshoot – Behind the Scene

Posted by on Dec 24, 2009 in Behind the Scene, Quick Preview | No Comments

It was a honour to have the opportunity to photograph the founder and PR director of Distility Branding.

The shoot was extremely successful and went according to the schedule. I basically used 2 Profoto heads and a reflector for the photos. The secret behind the school is to balance the background ambient lights with the strobes. The cloudy day also helped by creating a very even lighting on the interior of the MaRS building.

Here is the Behind the Scene of the day:

CEO: Axle Davids
PR Director: Andrew F Stewart

Distility Branding, www.distility.com
“Formerly known as aXle Branding, Distility Branding is a Toronto-based brand identity, naming and design company with a twist.”, quote from website.

What is so special about this branding company? Axle had spent more than eight years researching and developing a system called 1Day1Brand. It is basically a one-day workflow with no prep work or homework. It was designed to meet the needs for small and medium-sized enterprises. The result of this workshop is the rudimentary foundation of the brand; its promise, pillars, positioning and personality.

Special thanks to my personal assistants:
Helen Wong
Jonathan Hutchinson

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