Paris Li Fall/Winter 2010 Collection – Behind the Scene

Paris Li, www.parisli.net
“One of the newest resident members at the Toronto Fashion Incubator, Paris Li is the founder and designer of PARIS LI, a contemporary women’s wear line inspired by the Asian philosophy of beauty and elegance.”

So therefore, the shoot took place at Toronto Fashion Incubator. It is an innovative and highly respected non-profit organization dedicated to supporting and nurturing small business entrepreneurs. More info can be found here.

This goal of this shoot is to create a lookbook for Paris’ winter 2010 collection. This shoot was done back in Jan 2010. This extremely long delay is not because I am slow at working, the truth is because some of the clothes are participating in a national competition.

The setup of the shoot is quite simple, since it only involves a blown out background. Although it might be simple in a studio setting, I encountered some problems during the shoot. The walls perpendicular to the backdrop is not exactly black, so flare or colored spilled can ruin the day.

Here is the behind the scene video:

Stylist Assistants:
John Medalla
Flora Ghent

Make-up Artist:
Sherlyn Torres

Model:
Blythe Cronyn

Lastly, thank you to my personal assistants:
Helen Wong
Marcus Chan